No Matter How You Think About It, Bad UX Is Always Traced Back To The CEO

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If your company makes products that frustrate users, your UX designers are not doing their job. If your UX designers are not doing their job, they are either not qualified or they need to be trained. In both cases, the reason for that is incompetent managers and executives who ultimately oversee these UX designers. The reason your company has these incompetent executives is because you hired (or didn’t replace) them. There’s nothing else to it.

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Product Manager, iBooks Featured Author.

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